Keeping it Chic

Over the last week, I've reached the pinnacle of chic. The summit of style. Firstly, a mention on the wonderful Keep it Chic blog left me giddy with excitement and lack of oxygen (I practically hyper-ventilated). Author, Preston Davis, is a New York style expert with many year's experience at American Vogue and Harper's Bazaar, a keen eye for detail and a real knack for pinpointing the latest Very Important Pieces. Imagine my delight when she told the world she loved That's Not My Age:

 '...I started to feel that there must be more blogs out there to love. So, I started with my readers’ and the first one I went to was a winner. That's Not My Age, a site authored by a former fashion magazine editor out of London, focuses on stylish grown-up women, lifestyle, and the goings-on in her world. And her writing style, dry, pithy, and laugh-out-loud funny, makes this blog a must-bookmark.'

Hold on a minute while I give myself a pat on the back.... 

That's better. And then I met Karen Scofield, the founder of luxury fashion label, Lucza. Another classy American, now based in London. 'When I lived in New York I'd see these women who were incredibly chic and put-together, nothing was super-stand-out, just very elegant. And that's what I strive for.' Scofield set up Lucza after searching unsuccessfully for good quality, simple styles she could throw on and feel comfortable in. With a background in film production, the nearest the 48-year-old had previously gotten to the fashion industry was working on Bono's Project RED.

'The idea is to provide effortlessly chic pieces that make getting dressed easy. Without having to worry about showing too much cleavage or underwear. Pieces that you put on and feel good about, without feeling too try-hard.' Most of the products are made in England and The Rachel Blouse (above) comes in the same silk fabric as Pippa Middleton's attention-grabbing bridesmaid's dress  - and we know how much that little number boosted the wearer's confidence. Fortunately, Scofield has a much more modest approach, 'Fashion is all very new and I'm still learning. It's a bit like when you read about people's homes and they just buy the furniture and paintings they love. I'm interested in putting great pieces together. The may cost a lot but they're worth it.'


Excellent concept. How chic is your week?