I love it when a tired yet trustworthy old brand gets a modern upgrade. I'm thinking of undergoing one myself. So, American footwear label Rockport are, 'Working towards building the fashion credibility of the brand,' says senior vice president, David Tschuemperlin. And with the uber-gorgeous Erin Wasson in the autumn ad campaign - shot in SoHo, New York last week - things are certainly looking up. Did I tell you that I was in New York last week? Thought so. Sadly I didn't look as fresh and wholesome as this. My face was more crumpled leather settee than vision of glowing loveliness. Anyhow, enough about me. Rockport is now owned by Adidas and all the styles for autumn/winter 2012 incorporate adiPRENE, special cushioning technology for added comfort. And you know how I feel about a comfy shoe. Particularly when it looks as exciting as this:
That boot's a Rockport?!! Okay, I'm in!!
ReplyDeleteHmmm, not my dad's Rockports, for sure.
ReplyDeletelooking forward to this b/c we could all use more comfy shoes and why not make them stylish? yay!
ReplyDeleteHope its easy to put on, cos I love a comfy boot
ReplyDeleteGreat boot...gorgeous Erin...Rockport are back on track!
ReplyDeleteCatherine
xx
Oh yay, I love a new/old boot, and this one looks v. cool.
ReplyDeleteAn amazingly good looking (and comfy I would imagine) boot! Next Winter isn't looking so bad...x Oh, and from your previous post - very much looking forward to the Advanced Style book.
ReplyDeleteThat's fantastic! Can't wait to check out the rest of the collection!
ReplyDeletexx
Be Frassy
Since boots are a must in every stylish wardrobe having a trendy one makes sense.It is so exciting to exchange thoughts about beauty and style.organic lipstick
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ReplyDeleteAnd I love what you reported back in Feb. on Clarks..http://bit.ly/IdLL2x.
ReplyDeleteBecause Clarks don't look like that here in the US. They don't come in gold for starters!!