TK Maxx uses 62-year-old model

TK Maxx' lovely new ad campaign featuring 62-year-old Olga Taylor has really perked me up. What a joy to see her beautiful beaming face and a blast of spring colour. Olga was discovered in a TK Maxx London store and is one of the eight shoppers involved in the brand's Me by Me campaign. 'People are at their happiest and most confident when they are their true selves' says Deborah Dolce brand director for TK Maxx, 'This is a celebration of our shopper's individuality and spirit - we aren't interested in dictating style or prescribing outfits.' Just as well as it'll be practically impossible to find the exact same items in store, ahem. But celebrating personal style at every age and not just focusing on the young is commendable. And Olga looks pretty damn fabulous in a swimsuit:

Props to TK Maxx for continuing to use older models (over the last few seasons they've worked with Daphne Selfe and Pam Lucas) and doing its bit for diversity.