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Tuesday, 28 October 2014

Helen Mirren: the new face of L'Oréal


In a genius move, French cosmetics giant L'Oréal has signed up Helen Mirren. How fabulous is that?! I've written a feature for the Guardian; read all about it HERE.



What do you think - has the beauty industry finally wised up?


25 comments:

  1. Wow, isn't she fabulous. This is an inspired choice.

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  2. Very shrewd move and watch everybody else fall in. Lots of great beautys 50+ with lots of money to spend. Only surprise is it took this long.

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  3. Fantastic she is definitely one of my role models.

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  4. Absolutely wised up! She is stunning and would catch my attention in an ad. It is very inspiring to me and I would guess to many others...hopefully we will see more.

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  5. Love Helen Mirren in general, it is so refreshing to see a woman who actually looks her age and is beautiful! I just wish they hadn't put such a pale pink lip on her, I find that aging.

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  6. She has beautiful gray hair, but it's been made blonde in this photo! I guess having gray hair would be too much oldness. Pity. Get real L'Oreal!

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  7. Savvy move by L'Oreal, HM (Helen Mirren or Her Majesty!) looks great.

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  8. Without a doubt Helen Mirren looks fantastic, but there has certainly been a little help along the way to maintain such a firm jawline, neck and décolleté when your approaching 70, be it airbrushing or surgical. Mind you, when the results are that good, I'd certainly consider it.

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  9. Yes she's not your typical older woman. However a great marketing ploy as we hope to look that good after purchasing their products. What one really needs is her plastic surgeon!

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  10. Love it.....She just keeps getting better

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  11. It's great! Women want to believe a product works, but companies make it hard when they show photos of young women. Helen looks fabulous.

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  12. She looks great but does anybody really believe this picture is not
    retouched?

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  13. That's fantastic! As a baby boomer, I'm not ready to give up the clout of my demographic! And she looks so cool with paler lips and darker eyes. This is a good look for her.

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  14. Genius & inspired ......perhaps a wee touch of Photoshop but not enough to cause any foot stamping!, well maybe a little!

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  15. Love her and it is a great choice but then why photoshop her to death.I Think she looks better in real life.

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  16. vivien & Paula - yep, she has had help but I still think that this is inspiring.

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  17. Great news and inspiring piece for the Guardian!

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  18. I love Helen Mirren, but I am also remembering the way L'Oreal Photoshopped Diane Keaton to the point where she looked about 17. Which is to say, I'm skeptical.

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  19. One word, envy. Yep that's all I can say. Envy.

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  20. Helen admits to plastic surgery and there is obvious photo enhancement. I don't care. She is a phenomenal talent and I want her to keep working.

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  21. Helen is gorgeous. I want to be her when I grow up.

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  22. Dame Helen Lydia Mirren, DBE (née Mironoff; born 26 July 1945), is an English actor. Mirren has won an Academy Award for Best Actress, four BAFTAs, three Golden Glo....Read More

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  23. I'm aware of all that Sarosh but was commissioned to write a piece on the L'Oreal advert.

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