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Friday, 15 February 2013

Effortless Style


One of my favourite trends for spring is the slouchy, relaxed look that popped up on the catwalks at Céline and Stella McCartney. As I'm a poor journalist with a purse full of receipts, not cash, I'll be buying my version from Winser London. This new luxury website launches today and founder Kim Winser has cut out the middle man, to bring quality clothes at reasonable prices. These things matter as you get older. Yasmin Le Bon sums things up nicely in an interview on the site:

'It's really important to enjoy the different phases you're going through.  I think the older you get the more you start looking at detail, you just can’t help it, it is about the cut and fit.The way something makes you feel starts to become more and more important, the quality of beautiful fabrics makes a real difference. These things become very important and they make me feel different, they make me hold my body in a different way.'

I've written a piece on this new British brand for the FT's How To Spend It blog, check it out here.

 Winser London launches today.

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13 comments:

  1. Pam @ over50feeling4015 February 2013 at 17:32

    I like this look as well...I wish it looked better on my frame...but thanks for the heads up on the new site.

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  2. Lady of Style15 February 2013 at 17:39

    I love the new Winser collection. My favourite is their Miracle Dress.
    The whole collection is so effortless chic and Jasmin Le Bon a fabulous model.

    Annette
    Lady of Style

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  3. Unknown15 February 2013 at 17:50

    just my kind of look. I am saving up for a purchase.

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  4. mette15 February 2013 at 18:01

    Hopefully the clothes look as great in person as in the photographs.
    I got excited about the knitwear.
    Thank you for sharing this with us!

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  5. Sarah15 February 2013 at 18:58

    Oh wow congratulations that you were asked to write for the How to Spend it blog... great news.. will pop on over and read it and check out the Winser website too. Very excited by this and wonder how it will fit in with my strict budget Frugal February. x

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  6. Carole Poirot 15 February 2013 at 20:14

    Just had a look, great website with beautiful-looking and wearable outfits. Definitely agree that I look more at quality than quantity nowadays....

    Btw, I missed Food & Drink with Michel Roux Jnr & Mary Berry, just as well though because I'd probably never publish anything I've made on my blog again if I watched these super-talented people!

    Have a great weekend! xo

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  7. Susan B15 February 2013 at 21:57

    I just adore this aesthetic, but %&#@ they don't appear to be shipping outside the UK yet.

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  8. Tiffany16 February 2013 at 00:50

    I wish they did a size 6 ... and shipped globally.

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  9. Alison Cross16 February 2013 at 10:20

    I am just about to go and take a look at their site as recommended. Fanks. I am 50 this year and hoping that this might be the year that, at least sartorially, I am hit by the Good Taste fairy :-D

    Ali x

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  10. THE DIVINITUS17 February 2013 at 03:34

    Of course, we need to evolve with age.

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  11. Anonymous18 February 2013 at 11:56

    Thank you so much for this - I completely love everything! When I read Aquascutum and Pringle in your feature, I knew things would be lovely. Interestingly, it has items that took me years to find for myself from all over the place. I'm ordering the knit jacket!

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  12. Highland Fashionista21 February 2013 at 23:45

    This is a look I like for travelling....nobody does louche, casual glamour like Céline.

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  13. RoseAG28 February 2013 at 12:36

    Celine has had a string of attractive ads. Anything styled with bath sandals looks cozy.

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