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Friday, 22 February 2013

Baukjen launches the eStylist




Most big fashion websites offer a styling service where you can phone or email their advisor for tips on what to wear and so on. Of course, being a seasoned fashion expert, I've never had to use one. But Baukjen (pronounced Bow-ken, as in take a bow), the site founded by dutch-born Baukjen de Swaan Arons and her husband Joff, has just launched the interactive style appointment and they asked if I'd like to try the service out. Not being a huge fan of Skype, it's bad enough seeing a tiny image of myself interacting with family members - last week to my horror Manhattan Brother projected me onto his extra-large screen TV, good job his 29th floor apartment isn't overlooked, or it might've scared the neighbours - I wasn't overly keen on a two-way video conference with a stranger. Anyhow, I had a go with the lovely eStylist Rachel and it was quite good fun. Warm, friendly and self-deprecating, Rachel is my new friend. I might even call her up for a chat, next time I'm at a loose end.

Model wears Jodie cropped blazer.


Having filled out a very brief questionnaire on my lifestyle before our online appointment, I was impressed that Rachel selected a few key pieces that I would've actually chosen for myself. This casual tuxedo jacket, a striped oversized shirt, and Rachel even had colour-shy old me considering the yellow zip jacket that she's wearing in the video. Though I had to draw the line at a cobalt blue biker jacket.


Have you every used an online stylist? How do you feel about a two-way video conference with a stranger?



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11 comments:

  1. Coulda shoulda woulda22 February 2013 at 11:58

    i have to be honest and say i dont know how i feel about it...also this is going to sound crazy but tv adds ten pounds! that alone scares me...

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  2. Unknown22 February 2013 at 12:36

    I've been estyling women all over the world for the 18 months for NHJ Style. It is slightly weird when chatting to Australia but Skype is a brilliant tool making styling advice accessible & very affordable xx

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  3. Patti22 February 2013 at 13:13

    Cheers to you for trying it out. Sounds like fun and it beats traipsing through store after store. And your "new" tux jacket is fab.

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  4. Reddest Roar22 February 2013 at 15:56

    I'm hoping to be able to afford Kate Battrick one day!!!

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  5. Angele Style22 February 2013 at 16:35

    I would not use this service. My lifestyle is one where I can experiment and take risks with my outfits and that makes it fun for me.

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  6. mette22 February 2013 at 16:47

    I have never used a stylist in person or by online, and I don´t think I ever will.
    In fact, if a SA in some shop tries to interfere with what I am searching for - I run.

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  7. Style At Every Age22 February 2013 at 17:19

    I got offered the chance to do this but haven't replied as it's been half term and I haven't worn make-up or been out all week (the shame) so maybe I will give it a go when I can pull myself together but I don't want to frighten anyone at the other end!

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  8. Unknown22 February 2013 at 17:29

    Not sure I'd want to talk online with someone I've not met in person, but if I did know the person, I wouldn't mind at all.

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  9. allwaysinfashion22 February 2013 at 18:07

    Experience proves that you just can't outfit oneself by looking at the clothes. And skype can't show you 360 degrees. Personal shopper's help? Yes. Doing it online? Nope.

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  10. Veshoevius28 February 2013 at 08:13

    I like this idea - it sounds like it could be fun to try out. And I think I'm in love with that cobalt blue biker!

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  11. GIrin 11 September 2013 at 08:03

    Well, I think if you don't like this you can tucked your pant inside the slim boots. Sounds good? Right

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