It feels like there's been a significant breakthrough on the older model front this week. I was already giddy with excitement about the Lanvin ads featuring Ari Seth Cohen's Advanced Style ladies - and then, just this morning, the rest of the Illamasqua Generation Q campaign popped into my inbox. The cult British beauty brand are celebrating age without limits, and that's the lovely Patricia (above). She's 53.
So, I said I'd get back to you about the Lanvin model: you probably know by now that it's the fabulous Jacquie Tajah Murdock who's 82 and a former dancer at the Apollo Theatre. You can read more about her here.
When I met Ari in New York at Easter, he told me that a couple of his gorgeous friends had been signed up for a major campaign but he'd be sworn to secrecy. This week he texted me to tell me that the news was out, and earlier today, another Lanvin model and Advanced Style star was revealed. The wonderful Tziporah Salamon a 62-year-old fashion consultant.
Meet Karen, 45, and Marhi, 39, stars of the Illamsqua campaign:
Brilliant, eh? Let's hope this isn't just a fashion fad and that we are going to see more realistic images of women. People, older models are the future!
Very cool!
ReplyDeleteHow completely fabulous. I'd much rather buy make-up advertised by a cool older woman than some air-brushed foetus! xxx
ReplyDeleteWhat's great is that they actually look their age, none of this 'she looks like she could pass for a 25-year-old' rubbish!
ReplyDeleteI love the disregard of ageism with the models in these ads. We featured Penelope Tree on our blog during the winter when Barney's NY promoted her as their model, http://www.nytimes.com/2012/02/09/fashion/Penelope-Tree-Beguiling-the-Camera-Again.html. Thanks.
ReplyDeleteThis is great-- and also hope it's a trend that will become the norm, and not a fad.
ReplyDeleteI genuinely hope so! What great campaigns!
ReplyDeleteI think retailers are beginning to wake up to the fact that a proportion of us "more matures" have considerable spending power.
ReplyDeleteFantastic! Women who look like real women, hooray.
ReplyDeleteThis is fabulous! Such exciting news that more are being used for other retailers!!
ReplyDeleteHooray for this! We're the ones plunking down for the pricey makeup, let's see some models who've graduated high school : >
ReplyDeleteI'm all in favor of these older models, but somehow I don't think that Lanvin did justice to Jacqui--they made her seem so controlled and via Ari's blog, she's always seemed expansive to me.
ReplyDeleteMs Murdock shows personality. And I like the picture of Ms. Salamon too.
ReplyDeleteBut - all of a sudden, those extra shiny faces don´t look good anymore ( to my liking ).
I salute the march of the older models.
Speaking as a male of the species, I really admire women who show character and life in the face - much more attractive than a product of the surgeon's knife or chemical artifice.
ReplyDeleteGrey Fox - a man looking for style in middle age
Finally a blog on beautiful older women. I'm a new follower. Hope you will stop by mine and follow back.
ReplyDeletehttp://vintageboomer.blogspot.com/
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ReplyDeleteinspired....and with my facial massages the skies the limit!!
ReplyDeleteSuch good news and wanting more. These women are gorgeous. I think that Advanced Style has had a huge impact on how older women are viewed.
ReplyDeleteTerri - I agree, shame they've toned Jacqui down a bit. She's usually so striking and colourful.
ReplyDeleteThe Vintage Bloomer - hello & welcome!
The Style Crone - The Advanced Style effect is a wonderful thing.
HBO is premiering a new documentary, "About Face: The Supermodels, Then and Now" this Monday night here in the US. Hope you can catch it in the UK and Europe. Sounds like it will highlight the hypocrisy and ruthlessness of the modeling trade and raise some of the keen observations made here on this blog.
ReplyDeleteFabulous; so exciting!!!!!
ReplyDeleteSue
xo
I agree with Grey Fox. I think when a woman ages naturally it is beautiful, but when she has too many surgeries she doesn't even look like the same person. these models are beautiful, mature woman, I think these ads will appeal to everyone!
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