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After a couple of days in isolation, I've recovered from post-holiday style syndrome but unfortunately been struck down by a severe dose of empty cupboard condition. The sun's out, I'm stuck indoors waiting for a delivery (one of those 9am - 5pm jobs, with no tracking facility and just an automated voicemail for company) and, apart from a shriveled-up cucumber and a carton of houmous that's way past its sell-by-date, the post-holiday fridge is bare. Nice.
Trying to take my mind off the hunger, I went for a little trip down Atterley Road. Founded by ex-Jigsaw buyer Katie Starmer-Smith, this new website aims to mix high-end-high-street with small independent designers and to 'recreate the experience of your favourite shopping street online.' Good idea. And Atterley Road does a decent job of editing together some quite lovely labels: American Vintage, Levi's Made & Crafted, Petite Bateau, Hobbs, Whistles and Iro. The site looks clean and simple and is easy to navigate. Though I have to admit, I'm not a huge fan of the name, it's just not very catchy. According to the Telegraph it's a pun on the French word atelier, but my brain is playing a strange word association game that goes: Atterly, Utterly, Utterly Butterly. Or maybe that's just the empty cupboard condition getting the better of me. I'll be gnawing on my Post-it notes next.
I do like their aesthetic. The selection is what an editor might call "well-edited." ;-)
ReplyDeleteI agree I discovered it a few weeks ago and like they way they put looks together and have some unusual brands. Could save some shoe leather slogging up and down the high street.
ReplyDeleteThanks for introducing me to the site. They do have attractive styles. Try not to eat your way through all the papers in the house..though that is the type of diet I need to be on! have a great week!
ReplyDeleteI took a look at what was on the site.
ReplyDeleteThe oversized jumper caught my eye.
But - these close are not for all of us adults.
The prices were reasonable, but then, not having seen any of them in person, I am not so sure.
I can very well imagine these worn by you, you are yet young!
Wish I could deliver some snacks to your door!
ReplyDeleteI do like the Atterly looks, and some of the accessories are very clean and classic.
I can't tell you how much that first jacket looks like an Etoile Isabel Marant one I own...
ReplyDeleteagree about name, I saw a link to it on Ocado (!) but didn't click on it, will investigate now.
ReplyDeleteTalking about nice clean sites. Loving your new look here. Xxxx
ReplyDeleteToo clean for me but a nice new addition although havevto agree banal name & these days you've got to get the name right
ReplyDeleteI totally think I can DIY that tweed jacket with zippers - I'm going to give it a try!
ReplyDeleteI like the zip in the jacket you've pictured.
ReplyDeleteWe always keep popcorn around for those times when the cupboards are otherwise bare.
like the IRO jacket and the cropped trousers!
ReplyDeleteFashionistable - thank you!
ReplyDeleteTerry - that's a top tip. In future I'll get the popcorn in.
Have not heard before of this one - will check it out... thank you. We were lunch twins today - decided that the humous in my fridge had definitely seen better days too and the cucumber had lost its crunch! Definitely would like to meet for a cuppa when I come up to London. x
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ReplyDeleteI live in Hong Kong and shop online fiarly regularly. I had a look at Atterley Road and was happy to see they ship internationally at competitive rates (free at the moment) so having spied a scarf I liked I placed an order for it. But, I discovered that they don't refund VAT on international orders so I cancelled the order, based more on principle than anything. As a non-resident I resent having to pay tax on goods being shipped internationally and the UK VAT of 20% is significant. While Atterley Road was very polite about it saying they aren't able to refund VAT at the moment, they have lost a customer until they sort this out. I'm surprised that in this very competitive market a new online retailer offering an international service is not able to deduct their countries tax. Risky when you want to build a customer base and for now this customer is looking elsewhere.
ReplyDeleteOops, couldn't preview my post (for some reason) and I didn't spot the spelling mistake - 'fairly' regularly. Hate that!
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