Kim Winser only had to utter the words 'crease-free' and I was sold (when Mr TNMA moved in, he couldn't believe I didn't own an ironing board, but that's another story). Well, that and the beautiful fabrics, simple design and excellent cut of her chic basics. Recognizing that grown-ups want easy elegance, the 53-year-old has created a new online luxury brand, Winser London. With an OBE for her contribution to British fashion and an impressive track record: stints as CEO of Pringle of Scotland and Global President and CEO of Aquascutum, Winser has a good business head on her shoulders. She's the real deal. And she's got Yasmin Le Bon modelling her first collection.
At our meeting, Winser, who as well as being a top fashion executive, is friendly and down-to-earth, was wearing the slinky wide leg trousers (double layered to give a more streamlined silhouette) and a slouchy cashmere sweater. Her colleague had on a gorgeous silk shirt and stretch pants. Two completely different body shapes, both looked effortlessly stylish. And surely that's what grown-up women want?
Winser London launches of February 15. Prices start at £35 and go up to £350. The Winser trench is £250.