Wednesday, 5 December 2012
I can't look at this picture of Carmen Dell' Orefice without smiling. And that's not me being smug about That's Not My Age getting a mention in the January issue of Harper's Bazaar, oh no, no, no. It's because the 81-year-old model declared - on Inside Claridges the other night - that the reason she loves the famous London hotel is because its discreet room-service staff don't bat an eyelid when they see her in rollers and flannel nightgown. Yes. The über-glamorous Carmen Dell' Orefice wears a flannel nightgown. Maybe my Wincyette pyjamas aren't so bad, after all?
That's not me being blasé about fabulous media coverage, either. Prepare yourself for some trumpet-blowing of the first order. Parp. I'm delighted to be mentioned alongside blogs like Advanced Style and The Women's Room who, like myself, champion the fact that older women matter. That people who have grown up with an interest in fashion and style don't suddenly start bulk buying elasticated-waist slacks the minute they turn 40. Or have any use for the latest Rihanna-inspired crop top. To paraphrase Chanel, there's nothing more ageing than trying desperately to look young. Which reminds me, I must buy a copy of India Knight's new book Mutton.
Could the fashion industry be finally waking up to the fact that the majority of women in this country are over 40, have money to spend and need something to wear? Yes, says a recent 'Mature Markets' feature in the FT, where That's Not My Age gets another mention. Parp, parp. We're now seeing older models being used in ad campaigns and on the covers of style magazines. About time too.
Didn't Iris Apfel looked wonderful in the November issue of Dazed & Confused? Albert Maysles is currently working on a documentary of her life, due out autumn 2013 - which I can't wait to see. And it's impossible to talk about Ageless Style without giving Grace Coddington a mention, this i-D magazine cover is brilliant. Coddington's recently published memoirs are on my Christmas list, if anyone's stuck for ideas:
Not so long ago, I gave a talk on Ageless Style and this is how I summed up what grown-up women really want from fashion:
1. We want to look good for our age.
2. We are more discerning now than when we were younger. So we invest wisely in clothes that are modern, chic and made to last.
3. We don't want to look like we're trying too hard to keep up. Desperation is never a good look.
4. Women want to see clothes (and other products) on models that reflect their age and size and race.
What does Ageless Style mean to you?