Sticking with this week's theme of fabulous French women, here's Farida Khelfa. Actress, model and muse for the soon-to-be re-launched Schiaparelli label. Diego Della Valle is the head of Tod's and the man who successfully revived Roger Vivier. He cleverly introduced Ines de la Fressange as the face of the luxury footwear brand - and is about to do the same with Farida Khelfa & Schiap. 'I chose her for her modern, provocative elegance. She reminds me of Elsa in her charm and her distinct taste and style,' DDV told the New York Times. Research shows that it makes good business sense for brands to use models whose age reflects that of their customer base - even better when they have years of fashion experience and a strong personal style. Who can forget the image of Ines de la Fressange on the red carpet at Cannes last year in a stunning ballgown and Roger Vivier flats?
Khelfa's career kicked off in the 1980s when, working the door at Paris nightclub Bains Douches, she attracted the attention of photographer Jean Paul Goude. Going on to become his muse, and to model for Azzedine Alaia and Jean Paul Gaultier. The six-foot, 49-year-old is still a striking presence on the Parisian fashion scene - and her grown-up style is not dissimilar to that of Ines de la Fressange's: simple/slightly tomboyish silhouette, an elegant demeanour and, of course, the right accessories.
|Farida Khelfa on the Hérmes catwalk 2011.|
Who knows, she might even write a style guide.
Photos: Vogue, Zimbio, NY Times.
Farida facts: The Polyglot