Fashion label Kew is the Pippa Middleton (P Middy) of the high street. Once overlooked, the younger sister of the Jigsaw household - where coincidently the Duchess of Cambridge 'worked' for a brief time as an accessories buyer - has come of age.
And you know what? I've always quite liked Kew. It's a good place to find reasonably-priced, printed dresses, simple basics and decent accessories - venturing in-store is often a pleasant surprise. That's Not My Age even bought a scarf there once. So, like P Middy at The Wedding, Kew has had a subtle makeover. Rebranded as Kew.159 for autumn, the new collection, which is available in August, has had an injection of style. The work of creative director, Sandra Clarke who has over 20 years experience on brands such as Mulberry, Coast and M&S. Dresses are now digital print, knitwear is Breton stripey and let's say shirts are Equipment-inspired. Oh and 159 is the address of the company's head office in - you guessed it - Kew:
Now that the royal family are wearing high street - is new Kew for you?
16 comments:
I've never been the biggest fan of Kew, finding it slightly bland in comparison to Jigsaw, and appealing to those who want something 'easy' to wear. However, looking at your pics, I may just have to re-venture back into the store. But then, if said pics are from a Press Show, they may only be in the 'Londoncentric' stores? Hey, no harm in looking online though!
Did you coin P-Middy? I laughed so much I almost did the nose thing with my tea ... We have Jigsaw here (Oz) but no Kew. In fact, we have sod-all that's reasonable quality and reasonably affordable. It seems to jump from cheap, trendy tat to pricey designer without much inbetween.
must check it out next time in UK.
Worked in inverted commas gave me a giggle!
I rarely go into Jigsaw but I should and will definitely have a sniff
Got to say I never have found anything before in Kew but the new season's offerings look very tempting... always a sucker for a breton stripe, me. !! X
Beautiful things.
I missed monday's post and am too much in lust with those glorious pink Hasbeens to think of anything sensible to say. xxx
You are right Kew can be surprising. Not a shop I frequent often however I did buy two great maxi dresses last year. I saw a very chic woman wearing one and asked her where she had bought it from. They are both very useful for France.
Love the look of the Cobalt blue shirt. Their sales are good for basic pieces.
It has long been one of my secrets for personal clients and their accessories are top notch. It did need a bit of an injection as like Jigsaw it had gone a bit samey and lost its way. I look forward to the seeing the collection but not to do with work - hurrah!
Liz - from what I've seen recently, I can't help feeling Jigsaw has lost its way a bit and I was pleasantly surprised on my last trip to Kew. Maybe Jigsaw needs a revamp too?
Tiffany - sorry if I made you splutter, sadly P Middy isn't my own work. I saw it in the Evening Standard the other night and am sure it's widely used over here.
Vix - they're gorgeous but a bit pricey. Maybe you'll find some next year at a car boot?
Chicatanyage - oh me neither but I saw a lovely silk dress last time I popped in - and I do own a scarf!
Hi my dear-the dresses look really lovely-the prints are gorgeous and they look like they do some great pieces xx
Not sure if you saw my comment before Blogger killed this post - I laughed indecently at 'P Middy'. Just hilarious.
Thanks for commenting again Tiffany. Yes, I thought Blogger was dead yesterday but it was just sick. Ate up everyone's last posts and then spewed them up without comments. Ne'er mind.
Ha! I LOVE P-Middy! That's going to stick in my head. Did you also hear that the green Pippa wore for the post wedding party is now referred to as Pippa green? Ax
I'm embarrassed to admit I haven't heard of Kew. I'll check them out. I always think you have great taste and you know about daytime unlike me! xx
Post a Comment