Thursday, 14 April 2011
Dressing your age
Lovely Danish label, Day Birger et Mikkelsen is launching a new funkier line this autumn. Aimed at a younger demographic (25 as opposed to 35-year-olds), the range is sexier, more rock 'n roll. And That's Not My Age likes it (well some of it, not the tweed shorts.) So, this got me thinking about age-appropriate style. Should a woman in her forties really be contemplating sequinned leggings? They could look hot with the right tuxedo jacket. Or plain ridiculous. Am I in serious mutton territory (remember to pronounce this moo-ton) if I start cherry-picking from younger labels, or is it good to update a classic wardrobe with a couple of stand-out pieces? Like this fabulously shaggy sheepskin jacket:
Or another pair of coloured jeans? That's Not My Age is thinking burgundy for autumn.
How about a flattering tailored jacket, with studs?
Why not throw on an eye-catching scarf or statement necklace?
Whilst I understand a brand reaching out to a younger audience in the hope that shoppers will graduate to their main range and spend, spend, spend - is it unseemly for an older customer to migrate in the opposite direction?
Your thoughts please.