Friday, 14 January 2011
Should being spotted in Cornwall this summer in the same printed Boden tunic top as every other London mum be a sartorial concern, worry not. The brand's new and exclusive, Limited Edition collection is available from 11 February 2011. This is a premium line with a 'quieter colour palette,' a focus on luxurious fabrics and a panic-in-the-heart-of-Fulham-inducing slogan, 'Once it's gone, it's gone for good.'
The silk tunic top and printed silk dress are both £95, and the knitted sequin jacket below comes in at £250 - and to give you an idea of quantities, there are only 300 sparkly pieces in existence.
Now, some may think that going upmarket is just another attention-grabbing story designed to gain extra press coverage and if they're lucky, appeal to royal-bride-to-be and potential MObama-style, money-spinner, Kate Middleton. But M&S have a Limited Collection and Hobbs have a Limited Edition range, so what's wrong with 'Posh Boden?'
And now for an admission. I like Johnnie Boden. One of my really good friends worked at Boden back in the early days (when there were only five people in the office, including the boss and his wife) and I've always found him to be charming and friendly. He once told me that his style icon is David Niven and his hero is Paul Smith, and frankly say what you will about the overtly middle-class, Boden lifestyle but you can't fault a charming man with discerning taste.
Anyhow, I'm not really a Boden-wearer myself, I have a black jersey maxi dress that I take on holiday every year and I quite like the kid's clothes (on other people's kids, I don't have my own) but that's about it. So, people it's over to you. What do you think of Posh Boden?